[e-privacy] Americans Don't Want Targeted Ads

[Andrea Glorioso]

http://yro.slashdot.org/story/09/10/01/1854214/Americans-Dont-Want-Targeted-Ads?from=rss

Americans Don't Want Targeted Ads on Thursday October 01, @03:01PM

   Posted by [69]timothy on Thursday October 01, @03:01PM
   from the might-prefer-them-to-endless-tampon-ads-though dept.

   [73]itwbennett writes "A survey by the Berkeley Center for Law and
   Technology at the University of California Berkeley School of Law and
   the Annenberg School for Communication at the University of
   Pennsylvania finds that US residents do not want to receive Web
   advertising tailored to their interests. 66% of those surveyed said
   they [74]don't want tailored, or targeted, online ads and when asked if
   online ad vendors should deliver targeted ads by tracking customers'
   behavior across multiple Web sites, 86% of the 1,000 respondents said
   no. 35% of respondents said executives of companies that use personal
   information illegally should face jail time, and 18% said those
   companies should be put out of business. 'While privacy advocates have
   lambasted behavioral targeting for tracking and labeling people in ways
   they do not know or understand, marketers have defended the practice by
   insisting it gives Americans what they want: advertisements and other
   forms of content that are as relevant to their lives as possible,'
   [75]the study said. 'In high percentages, [US residents] stand on the
   side of privacy advocates.'"

  69. http://www.monkey.org/~timothy/
  70. http://yro.slashdot.org/index2.pl?fhfilter=privacy
  71. http://yro.slashdot.org/index2.pl?fhfilter=internet
  72. http://yro.slashdot.org/index2.pl?fhfilter=themedia
  73. mailto:amy.t.bennett at gmail.com
  74. http://www.itworld.com/government/79438/survey-us-residents-dont-want-targeted-ads
  75. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1478214

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